Big Dog Motorcycles and Its Dealers Score High Marks In Industry Reports
By Paul Hansen

WICHITA, Kansas (March 14, 2007) – Big Dog Motorcycles™, the world's largest manufacturer of custom motorcycles, is pleased to announce that it has scored high marks in two industry studies: The 2007 DealerNews magazine OEM Report Card, a dealer survey, and the Pied Piper Prospect Sastisfaction Index, a customer survey.

Dealer News magazine's OEM Report Card ranked Big Dog Motorcycles higher than competitive motorcycle brands in several categories, in turn making the manufacturer the #1 American V-Twin Motorcycle Manufacturer. The Pied Piper Prospect Satisfaction Index placed Big Dog Motorcycles dealerships at #2 in providing the best shopping experience. This study is the first of its kind in the motorcycle industry.

“From our motorcycle styling and performance, to the programs we offer our dealers, satisfaction is at the core of everything Big Dog Motorcycles does. It's fantastic news that our dealers continue to be extremely pleased with Big Dog Motorcycles and that customers are also having satisfying retail experiences within the dealership,” commented Sheldon Coleman, company founder and CEO.

“Receiving such high marks is a great achievement by the entire Big Dog Motorcycles team-from those building the bikes to the dealer network that sells them,” he added.

2007 DealerNews OEM Report Card

In late 2006, more than 8,000 dealers graded their OEM partners on a scale from one to ten in 17 criteria in three categories: products, dealer support, and programs. Specific criteria ranged from product craftsmanship to visual appeal; promotional and training programs; and communications and credibility.

Nearly every dealer in Big Dog Motorcycles' 100-dealer network responded to the survey.

Big Dog Motorcycles scored above the industry average in 14 of the 17 criteria and scored above Harley-Davidson and Victory in 13 criteria. These numbers clearly make Big Dog Motorcycles the number one American V-Twin Motorcycle Manufacturer.